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A common myth about CRM is that only big businesses can use it. Many small businesses never consider upgrading their business technology simply because of their size. The truth is regardless of size, every business can streamline the lead-to-cheque process by effective customer management.

Whether big or small, all Businesses want insight on Customer Data

All businesses want to know more about their customers - such as how they wanted to buy, when they wanted to buy and why they wanted to buy. Armed with this information, companies can review customer data for buyer patterns and behaviour. With pain points and customer data reports at their fingertips, they can devise the most effective marketing strategy.

All Businesses Want a Sales Process That Works

All businesses want to increase sales and close deals faster. Effective lead management can help to streamline the lead-to-cheque process . At the managerial position, it is difficult to track the handling of leads received through various marketing activities. Leads do not convert to cheques without consistent efforts. But if we can get a 360 degree view of customers - this can definitely elevate productivity across the organization. Companies that use CRM can review reports pulled from customer data to define which phases of the sales process work and which steps need improvement.

All Businesses Want to Create the Best Customer Experience

A seamless customer experience is something every business wants to offer. Customers measure how stress-free their experience is while dealing with your organisation. Research suggest that 94% of buyers choose to buy with you again based on the low-effort service that they had to give while solving a problem. Companies with CRM can access detailed customer notes and interactions when on a sales call or handling a customer support ticket in order to provide personalized, low-effort service to every customer.

CRM for small business

Small businesses find it hard to automate processes and prefer the staged approach. After automation of accounts, CRM is the next logical step that small/mid sized companies take towards propelling their business to a higher sales target.

Small companies are beginning to use CRM software applications to organize, automate and synchronize sales, marketing, customer service, and technical support. CRM Solutions are helping to grow sales and improving customer retention by providing customer data of the products or services that they want.

NetSuite’s Customer Relationship Management (CRM) software is the only cloud solution that delivers a real-time, 360-degree view of your customers. NetSuite CRM provides a seamless flow of information across the entire customer lifecycle—from lead all the way through opportunity, sales order, fulfillment, renewal, upsell, cross-sell and support. NetSuite CRM provides you with the customer data you need so that you can provide services or products that your customers want, provide better customer service, cross-sell and up-sell more effectively, close deals, retain current customers and better understand who your customers are.

So go ahead and redefine your customer relationships with NetSuite CRM. Get -started today with an experienced implementation partner -CSA Consultants. Take advantage of their knowledge and decade long experience in successful implementation of CRM at small and mid sized companies across India.